Calling All Dreamers
Downtown Sac’s Brick & Mortar Business Incubator
Open Your Business Downtown
Calling All Dreamers is a business incubator where industry professionals mentor entrepreneurs to get unique business concepts into storefronts. Produced by Downtown Sacramento Partnership, the six-month-long program involves workshops, hands-on experience, a support network of other entrepreneurs, and the chance to earn a coveted business cash infusion.
Previous winners and participants of the Calling All Dreamers business incubator program — Dipped N Color Splat Studio, Neo Escape Rooms, Nash & Proper, Ecojoyous, Capital Tuk-Tuk, Flora & Fauna Provisions, Burnside Coffee, Cerealism, Leash & Collar, Pizza Supreme Being, Sun & Soil Health Company, Pure Soul, The Kitchen Table, and WHIRED Wine — have become signature Sacramento businesses.
Meet the Winner of Calling All Dreamers 2025… Pittador Brews Specialty Teas & Coffees!
Pittador Brews Specialty Teas & Coffees has won a cash prize of $20,000 and will open in Old Sacramento Waterfront this summer!
A unique café experience in Sacramento, Pittador Brews Specialty Teas and Coffees offers premium teas, coffees, craft beers, meads, and pet-themed drinks. Their mission to provide a vibrant, pet-friendly community space that fosters human connection and appreciation for high-quality beverages.
Pittador Brews has been in operation for nearly five years. The business has regular appearances at various farmers markets throughout the region as well as at the California State Fair and Cosumnes River College. Also operating as a wholesale vendor, the owners are eager to open a brick-and-mortar location to better serve the community in-person. The business name is based on their love of their two favorite things: dogs and a freshly brewed hot beverage. They roast coffee beans from a variety of counties including Malawi, Sulawesi, and Nicaragua and source dozens of unique teas from across the world.
“The Calling All Dreamers program has been an incredible opportunity for Pittador Brews. It has given us the mentorship, resources, and support needed to take our vision from dream to reality. With our lease secured in Old Sacramento, the funds we receive will go toward staffing and upgrading to an all-electric coffee roaster, allowing us to roast in-house. This investment will help us deliver the freshest, highest-quality coffee and tea while creating a welcoming space for the community to gather and connect. We’re so excited to bring this dream to life in the heart of Old Sacramento.”
– Liliette and Stephen Freeman, co-owners of Pittador Brews
The 2025 Calling All Dreamers Runner-Up, Haus of Comedy, is eligible for a cash prize of $15,000!
Haus of Comedy
Haus of Comedy is a fun-loving company that offers teen and adult improv classes, live comedy shows, and workplace team-building sessions. Haus of Comedy will expand upon the concept and operate an independent improv and sketch comedy theater whose mission is to provide a unique space for creativity and connection, making the Central City a better place to live, work, and play.
Meet the Finalists from this year’s Calling All Dreamers program!
Cà Phê Diễm
Cà Phê means coffee in Vietnamese, and Cà Phê Diễm started with a vision to reconnect with the owner’s roots, foster community, and share love for Vietnamese culture through coffee. Currently operating a mobile business at local markets and private events, they are looking to open a café that will also serve Vietnamese-inspired snacks.
Nacho House
Serving a wide range of nachos that cater to everyone including vegans and vegetarians, Nacho House is a pop-up food vendor that is looking to find a permanent location. Each delicious nacho order can be different as customers have the choice of five meats, nine “top off” ingredients, and various cheeses.
Style For It
Style For It is currently operating as a women’s clothing retail market for sizes 12 and up. The boutique is looking to expand into a larger space with a brick-and-mortar in Downtown Sacramento. They will offer fashion resale and special occasion rentals along with fashion shows and fairs for the local community.
Thank You to our Calling All Dreamers 2024/2025 Sponsors!
Previous Open Participants
Since 2013, Calling All Dreamers has helped over 35 business owners open storefronts downtown and across Sacramento. The program provides participants with a collaborative network of entrepreneurs and mentors, so creative business concepts can thrive as physical locations.
Learn More
Prize Package
Taking a business from a dream to reality is a complicated task, and the first year is usually the most difficult for small businesses. Downtown Sacramento Foundation, with the generous support of Calling All Dreamers’ sponsors, assists the winner in navigating the challenges of its first year in business.
Prize Package
Frequently Asked Questions
Learn MoreLast year’s Calling All Dreamers Runner-Up, Ecojoyous, won $10,000 cash!
Ecojoyous
Ecojoyous offers a variety of one-of-a-kind upcycled and handmade artisan goods which are locally sourced with primarily natural and organic ingredients. They also currently offer a mobile refillery for various kitchen, bathroom, and home products and plan to include a refillery in their storefront space. Their goal is to empower, inspire, and help change the way we consume home and body products. Learn more about Ecojoyous here.
Capital Tuk-Tuk received $5,000 after signing a lease in Old Sacramento Waterfront!
Capital Tuk Tuk
Capital Tuk-Tuk provides tours that feature the best parts of Sacramento. There are several tours to choose from including the Sacramento City Tour, the “Murals of Sacramento” tour, beer and wine tours, and other custom touring options lead by a knowledgeable tour guide. Book your tour with Capital Tuk-Tuk here.